Privacy policy
Amarra is operated by GHmedia LLC. We operate this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Amarra is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably be linked to you.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
- Contact details, including your name, address, billing address, shipping address, phone number, and email address.
- Financial information, including payment information, transaction details, payment confirmation, form of payment, and other payment-related information.
- Account information, including your username, password, preferences, and settings.
- Transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as information about your previous transactions.
- Communications with us, including information you provide when contacting us or submitting a customer support inquiry.
- Device information, including information about your device, browser, network connection, IP address, and other identifiers.
- Usage information, including information about how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us, or otherwise provide personal information to us.
- Automatically through the Services, including information collected from your device when you use our Services or visit our website and through cookies and similar technologies.
- From our service providers, including companies that provide technology, payment processing, fulfillment, shipping, analytics, customer support, or other services on our behalf.
- From our business partners or other third parties, where permitted by applicable law.
How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:
Providing and Improving the Services
We use personal information to provide the Services, process payments, fulfill orders, arrange shipping, process returns and exchanges, maintain customer accounts, remember preferences, provide customer support, recommend products, and otherwise provide and improve your shopping experience.
Marketing and Advertising
We may use personal information for marketing and promotional purposes, including sending promotional communications and showing advertisements for our products or Services.
This may include advertising based on products you have viewed, purchased, or added to your cart and other interactions with our store, where permitted by applicable law.
Security and Fraud Prevention
We may use personal information to authenticate accounts, provide a secure payment and shopping experience, detect, investigate, prevent, or take action regarding fraudulent, illegal, unsafe, or malicious activity, protect our customers, and secure our Services.
If you create an account, you are responsible for maintaining the confidentiality of your account credentials.
Communicating With You
We use personal information to communicate with you, provide customer support, respond to inquiries, provide information concerning your orders or account, and maintain our business relationship with you.
Legal and Compliance Purposes
We may use personal information to comply with applicable laws and regulations, respond to valid legal processes or requests from government authorities, investigate or participate in legal proceedings, enforce our terms and policies, and protect our rights and the rights of our customers or others.
How We Disclose Personal Information
We may disclose personal information to third parties for legitimate business purposes consistent with this Privacy Policy, including:
- With Shopify, payment processors, fulfillment providers, shipping providers, technology providers, analytics providers, customer support providers, cloud service providers, and other vendors that perform services on our behalf.
- With advertising and marketing partners where permitted by applicable law.
- When you direct, request, or consent to the disclosure of information, including where disclosure is necessary to fulfill or deliver an order.
- With affiliates or other entities within our corporate group, where applicable.
- In connection with a business transaction such as a merger, acquisition, financing, restructuring, sale of assets, or bankruptcy.
- When required to comply with applicable legal obligations, subpoenas, court orders, government requests, or similar legal processes.
- When reasonably necessary to enforce our terms or policies, prevent fraud or abuse, or protect the Services, our rights, or the rights and safety of our customers or others.
Relationship With Shopify
Our store is powered and hosted by Shopify.
Shopify collects and processes certain personal information relating to your access to and use of the Services in order to provide, maintain, and improve its services.
Information you submit through our store may be transmitted to and shared with Shopify and other service providers that may be located in countries other than the country in which you reside.
We may also use Shopify features that incorporate information obtained from your interactions with our store and, where applicable, interactions with other Shopify merchants.
In certain circumstances, Shopify may be independently responsible for processing personal information, including responding to requests concerning information processed by Shopify for its own purposes.
You can review Shopify's Consumer Privacy Policy and Privacy Portal for more information regarding how Shopify processes personal information and the privacy rights that may be available to you.
Cookies and Similar Technologies
We and our service providers may use cookies, pixels, and similar technologies to operate and improve the Services, remember your preferences, understand how customers interact with our store, measure website performance, maintain security, and provide relevant advertising.
Most browsers allow you to control or reject cookies through your browser settings. However, disabling certain cookies may affect the functionality of parts of our website.
Where required by applicable law, we will obtain consent before using certain non-essential cookies or similar technologies.
Third-Party Websites and Links
The Services may contain links to websites or online platforms operated by third parties.
If you follow a link to a website or service that is not operated or controlled by us, you should review that third party's privacy and security policies and other applicable terms.
We are not responsible for the privacy, security, accuracy, availability, or practices of third-party websites or services.
Information that you disclose publicly or through third-party platforms, including social media platforms, may also be visible to other users and may be used by those third parties in accordance with their own policies.
Children's Privacy
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.
If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the information below so that we can take appropriate action.
We do not knowingly sell or share personal information of individuals under 16 years of age as those terms may be defined under applicable privacy laws.
Security and Retention of Your Information
We use reasonable administrative, technical, and organizational measures designed to protect personal information.
However, no security system, method of electronic transmission, or method of storage is completely secure. We therefore cannot guarantee absolute security.
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to maintain your account, provide the Services, process and maintain transaction records, fulfill legal or regulatory obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.
The length of time information is retained may vary depending on the type of information and the purposes for which it is processed.
Your Rights and Choices
Depending on where you live, applicable privacy laws may provide you with some or all of the following rights regarding your personal information:
- Right to Access or Know. You may have the right to request access to personal information that we maintain about you.
- Right to Delete. You may have the right to request deletion of certain personal information that we maintain about you.
- Right to Correct. You may have the right to request correction of inaccurate personal information.
- Right to Data Portability. You may have the right to receive a copy of certain personal information in a portable format or request that it be transferred to another party where applicable.
- Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on where you reside, you may have the right to opt out of certain uses or disclosures of personal information for targeted advertising or activities legally defined as the sale or sharing of personal information.
- Right to Object to or Restrict Processing. In certain jurisdictions, you may have the right to object to or request restrictions on certain processing of your personal information.
- Right to Withdraw Consent. Where we rely on your consent to process personal information, you may have the right to withdraw that consent.
These rights are not absolute and may apply only in certain circumstances. We may decline a request where permitted or required by applicable law.
We may need to verify your identity before processing certain requests.
Where permitted by law, you may designate an authorized agent to submit a privacy request on your behalf. We may require proof that you authorized the agent to act for you and may require you to verify your identity directly with us.
We will respond to valid privacy requests within the time required by applicable law.
Marketing Communications
We may send you promotional emails or other marketing communications where permitted by applicable law.
You may unsubscribe from promotional emails at any time by using the unsubscribe option included in those communications.
If you opt out of promotional communications, we may still send you non-promotional messages, including communications regarding your orders, transactions, account, customer support requests, or other necessary service-related matters.
International Transfers
Your personal information may be transferred, stored, or processed outside the country in which you live.
Where required by applicable law, we use appropriate safeguards or recognized transfer mechanisms for international transfers of personal information.
For transfers subject to applicable European Economic Area or United Kingdom data protection requirements, these safeguards may include recognized contractual mechanisms or transfers to jurisdictions recognized as providing an adequate level of protection, where applicable.
Complaints
If you have a complaint or concern regarding how we process your personal information, please contact us using the contact information below.
Depending on where you live, you may also have the right to appeal a decision concerning a privacy request or lodge a complaint with your applicable privacy or data-protection authority.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our Services, business practices, technology, or legal and regulatory requirements.
When we make changes, we will publish the revised Privacy Policy on this website, update the "Last updated" date, and provide any additional notice required by applicable law.
Contact
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact us at:
Amarra
Operated by GHmedia LLC
Email: support@getamarra.com
For purposes of applicable data protection laws, GHmedia LLC is the data controller of your personal information, except where another party, such as Shopify, acts as an independent controller as described in this Privacy Policy.